Transforming a Leading Bathroom Supplier's Digital Presence

Website Redesign

The cornerstone of our strategy began with a complete website overhaul. Understanding that a well-designed, functional website serves as the foundation for any successful eCommerce business, our team focused on creating an exceptional user experience. We reimagined their site architecture, incorporating elegant use of white space, updated product photography, and streamlined navigation. The new website delivered a shopping experience that matched the premium quality of their bathroom products, while maintaining an intuitive and accessible interface for customers at every stage of their buying journey.

Social Media Evolution

With the new website in place, we turned our attention to social media presence. Our team took full ownership of their organic social media strategy, crafting a cohesive theme that emphasised elegance and sophistication. We developed and executed a comprehensive content calendar that showcased their products in their best light, writing engaging captions and maintaining consistent posting schedules across multiple platforms.

To amplify their reach, we supplemented organic efforts with strategic paid social campaigns on Facebook and Instagram. These campaigns were carefully crafted to reach their target audience with compelling visuals and messages that drove engagement and conversions.

Content Strategy and SEO

Recognising the power of search engine optimisation in driving sustainable growth, we implemented an extensive content strategy centered around valuable, informative blog posts. Our team researched and identified high-impact keywords relevant to their industry, such as ‘best bathroom styles’ and ‘types of showers.’ We created a dedicated blog section on their website, publishing weekly articles that not only improved their search engine rankings but also provided genuine value to their readers.

Google Advertising

To complement our organic efforts and drive immediate results, we launched a comprehensive Google Ads campaign. Our in-house designers and copywriters collaborated to create compelling display ads in various formats, each crafted to capture attention and drive qualified traffic to the website. These campaigns were continuously optimised to ensure maximum return on investment.

Results and Impact

Our comprehensive digital marketing strategy has delivered remarkable improvements across all channels. The client has experienced significant growth in organic traffic, enhanced social media engagement, and improved conversion rates. Their digital presence has strengthened considerably, allowing them to compete more effectively in their market space.